Work.

Don’t Ignore The Risk

Category: Healthcare

Client: Dr. Reddy's

Brief:
Diarrhea is the one of the leading causes of death among children below the age of 5. Dr. Reddy’s Laboratories – a multinational pharmaceutical brand, was looking to launch Econorm.-a ‘Probiotic’ medicine available Over-The-Counter for treating diarrhea and preventing it’s consequent effects, among children.

Strategy:
It was to make mothers of children below the age of 12, aware of the symptoms of diarrhea. This pharmaceutical drug was to make its way as a ‘First-Aid’ remedy in to every Indian household for the first time through digital marketing. We, at First Show Digital, initiated a campaign, “Don’t Ignore The Risk” to spread awareness to the parents that these common symptoms might lead to diarrhea too.

Execution:
The campaign was executed on Facebook and Twitter initially, through a series of  daily posts. Each post had information through recognising the symptoms among infants and toddlers. Also stated were, why measures against diarrhea must be taken and the problems a baby could have due to diarrhea if, proper measures were not taken.

1. Econorm maintains and helps proper weight gain by keeping a control on diarrhea

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2. Econorm contains natural probiotics that balance the metabolic function.

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3. Econorm builds resistance and keeps gut healthy.

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4. Econorm keeps your child safe from diarrhea causing microbes.

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5. Econorm is trusted and recommended by child specialists worldwide!11025196_978903148800787_3564559697522749944_n

 

 

Outcome:
As a result of these creative and interactive campaigns, the reach of Econorm’s Facebook page views grew by 18%, which led an increment in engagement by 16%. The campaign has now been extended to Pinterest and Instagram to reach out to more tech-savvy mothers across India and internationally.

Visit www.facebook.com/Econorm.in to see the campaign.