Brief

What makes us “Indians” proud? Choose to exemplify what makes person proud of India. Been there done that was what we wanted to exhibit with this campaign.

Strategy

During the success of Mangalyaan- the mars orbiter mission that is India’s first interplanetary mission, the patriotic feelings were high. The feeling of being an Indian and the sense of patriotic achievement were here noted and this was not on republic day or Independence Day because we believe in the feeling of patriotism throughout the year.

Execution

We choose Facebook as platforms to reach our target Audience.

Every time the world followed a paradigm, The Indian just thought otherwise and led the way.

Outcome:

The campaign was appreciated and very well received by the audience.